All unlocks will take "something like 100 hours," says DICE

Alan Kertz, senior gameplay designer for DICE, has tweeted that the achievements and unlocks in Battlefield 3 will take "something like 100 hours" to collect.

“If you unlock every weapon, every gadget, and every unlock for every weapon… something like 100 hours,”

Sadly, as much as we hope it would, the campaign is not nearly as long, with DICE estimating that it is around 12 hours long.

Battlefield 3 is due on PlayStation 3, Xbox 360 and PC in October.